How so? Remember Virus 2009 MTV matured the quick flashes of on-screen content made some Wireless Broadband Modem nauseous while for others it was an exciting way to watch television? In other words, we could get our snippets of music, news and entertainment Streamyx Call Center tiny morsels that flew in front of our faces and barraged out ears with 'chunks' of info.
The same seems to be going on with the Internet. With the rise in popularity of social media sites, like Twitter, we, as Internet content consumers, are looking for smaller content bites to take. A micro-blog here, a news headline there, a sample part of a song, etc. You get the idea.
Although Amazon and its Kindle deliver entire books (and it even has an iPhone app) by way of the Internet, many of us are quickly becoming an Internet society of "Content Bites" mega-consumers. We want the info, as much as possible, packed into tiny content packages. Once in a while some will seek the deeper, Streamyx full story, but many want it in as few zeros and ones as possible. That entire book you downloaded to your phone will take longer than you expect to read; if you even get through it.
Many are finding that extended portions of content are too difficult to hold the interest. It's almost as if we can't focus attention for too long without glazing over. If one gets through a book, it might be in small bits, not due to a writer's poor delivery, but the consumer who only can handle a small portion of concentration at a time is peppering the day with a multitude of "Content Bite" consumption.
It's almost as if the weight of the Internet is on all shoulders. Perhaps as the monolithic amount of information to consume grows exponentially, 24 hours a day, people are tempted to want it all. So far, the only path to attempt that feat is to get as much as possible in as small as possible, the content package.
It used to be that great writing was called a "piece." How more apropos is that descriptor now? Many people can only handle a PIECE of that "piece." Maintenance Contract Internet is giving way to less creative text content that fully explores a topic and is becoming more of creative bits of text content. A short post like this one can easily be considered too long (no jokes please) these days. The excuse that "Content Bites" save time in this willy nilly, hurry up and do more society goes the way of the microwave and dish washer -- sure they save time, but do any of us feel like we have any more time (to do more)? Probably not.
Joe Schaefer is the Lead Internet Marketing strategist at Overit Media, a custom web design firm located in Albany, New York. Overit Media serves a local, national and international clientele.
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