Sunday, October 4, 2009

Mosquito in Your Mobile Phone?

Every once in a while a ringtone will somehow capture the attention of the masses. A great example of this was the "crazy frog" ringtone. The sound that would eventually become the basis of the crazy frog ringtone was invented by then 17-year old student Daniel Malmedahl while trying to imitate the noises made by a two-stroke moped engine. His sound steadily gained popularity on the web until Swedish animator Erik Wernquist created a "Crazy Frog" animation to accompany Malmedahl's quirky and annoying sound. Wernquist's animation coupled with Malmedahl's sound quickly exploded around the internet and became a web phenomenon. In 2004, Jamba licensed the animation and sound creating the "Crazy Frog" ringtone. Since then, Jamba estimates that the "Crazy Frog" ringtone has earned over 14 million Euros, making it one of the most successful ringtones ever. Furthermore, the "Crazy Frog" concept has spawned countless pieces of merchandise, remixes galore and even video games.

The Mosquito Ringtone is now all the rage, but it was also conceived as something other than a ringtone. Although the Mosquito Ringtone is hugely popular now, it didn't come from such innocuous origins as the "Crazy Frog" ringtone. So what's all the fuss about the Mosquito Ringtone? Here's how it all started.

In 2005, British inventor Howard Stepleton created "The Mosquito." "The Mosquito" is a device that emits an ultrasonic sound that usually only teenagers can actually hear. Only teenagers can hear the sound frequencies emitted by "The Mosquito" because as we grow older, our hearing ability gradually deteriorates and we're able to hear fewer of these ultrasonic frequencies. Thus, adults are often unable to hear the annoying ultrasonic sounds that "The Mosquito" emits. Stepleton invented the device as a tool that would help keep unruly youths from loitering around storefronts causing a disturbance to the business of shopkeepers.

The real benefit of "The Mosquito" for storekeepers was that it could ward off unsavory teens, without disturbing the ears of those deep-pocketed adults. So how did this anti teen-loitering ultrasonic sound device become a hugely popular ringtone? The answer is actually quite ironic, given that the original application of "The Mosquito" was to discourage negative behavior by young adults.

Believe it or not, teens are often more clever and inventive than given credit for, and once teens found out that there was a sound that could be heard by only them, and not adults, teens naturally used the sound to their advantage. Teens started using the ultrasonic mosquito sound as a way to receive phone calls during school hours when they would normally receive disciplinary actions for using mobile phones. Once teens realized that there was a ringtone that their teachers and schoolmasters could not recognize, they took full advantage of the technology and the mosquito ringtone spread like wildfire. It soon took on the teen-friendly name "Teen Buzz" and the rest was history. Several companies created different versions of the mosquito ringtone making it one of the most "buzzed" about ringtones since the invention of the "Crazy Frog" ringtone. So now if you ever see your kid brother or sister answering the phone when it never rang or buzzed, you know that they must have a mosquito in their mobile!

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